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      <image:title>Blog - Looking back on a year of health communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Looking back on a year of health communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Looking back on a year of health communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.generatehealthsydney.com.au/blog/round-up-of-the-2023-consumer-healthcare-products-australia-conference</loc>
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      <image:title>Blog - Round up of the 2023  Consumer Healthcare Products Australia Conference - Make it stand out</image:title>
      <image:caption>The view from the venue. Wow. Thanks Sydney!</image:caption>
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      <image:title>Blog - Copywriting and compliance for therapeutic products - the essentials - Make it stand out</image:title>
      <image:caption>A fake ad for a fake product. It illustrates how making a therapeutic claim in promotional material will cause a product to be deemed a therapeutic good by the TGA.</image:caption>
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      <image:title>Blog - Copywriting and compliance for therapeutic products - the essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting and compliance for therapeutic products - the essentials - Make it stand out</image:title>
      <image:caption>Photos of a selection of therapeutic goods, for the purposes of demonstration A. A saline product with no AUST R or AUST L. But since it has a therapeutic purpose, it’s therapeutic good and TGA advertising rules apply. B. Dietary supplement included on the ARTG, as indicated by the AUST L number. C. A “pharmacist only medicine” that’s registered on the ARTG, as indicated by the AUST R number. B. A “prescription only medicine”, a registered medicine as indicated by the AUST R number. Products with an AUST R number are considered higher risk products.</image:caption>
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      <image:title>Blog - Copywriting and compliance for therapeutic products - the essentials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.generatehealthsydney.com.au/blog/health-info-week-2023-aussie-edition</loc>
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    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - Health Information Week 2023 (Aussie Edition) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/ebfd3541-9a2f-4062-a3de-c994910fd0e1/Women%27s+Health.png</image:loc>
      <image:title>Blog - Health Information Week 2023 (Aussie Edition) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/e8dbf1be-34e9-4611-9f2d-76b5800f1345/Children%27s+Health.png</image:loc>
      <image:title>Blog - Health Information Week 2023 (Aussie Edition) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.generatehealthsydney.com.au/blog/pomodoro-for-healthy-writing</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - Pomodoro for health(y) writing - Make it stand out</image:title>
      <image:caption>Ready, set… pomodoro! Using a timer (analog or digital) can help you be a more productive health writer. Photo by Marcelo Leal on Unsplash</image:caption>
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      <image:title>Blog - Pomodoro for health(y) writing - Make it stand out</image:title>
      <image:caption>In my dreams, this is what I look like when doing a wide leg standing forward fold. The reality is somewhat less graceful. Photo by Marta Wave.</image:caption>
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      <image:title>Blog - Pomodoro for health(y) writing - Make it stand out</image:title>
      <image:caption>Using your short breaks to read the news, check email or dip into social media can provoke… emotions. Try to avoid. It’s not worth derailing your writing or productivity.</image:caption>
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    <loc>https://www.generatehealthsydney.com.au/blog/2022-a-year-of-health-and-medical-writing-in-review</loc>
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    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - 2022: A year of health and medical writing in review - Make it stand out</image:title>
      <image:caption>This is “me”, reflecting on 2022. Care to read on and discover what’s happened?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/35f34f35-d1e3-42e2-9134-dc97557cdf7a/doctor-g6014a15dd_1280.png</image:loc>
      <image:title>Blog - 2022: A year of health and medical writing in review - Make it stand out</image:title>
      <image:caption>Helping telehealth services with their digital customer communications has been a huge part of my health writing project work again this year.</image:caption>
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      <image:title>Blog - 2022: A year of health and medical writing in review - Make it stand out</image:title>
      <image:caption>I attended my fair share of webinars this year, but it was great to be back in person for a few key meetings this year.</image:caption>
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    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - How to write about side effects in plain English</image:title>
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      <image:title>Blog - How to write about side effects in plain English</image:title>
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      <image:title>Blog - How to write about side effects in plain English</image:title>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/1590984024429-VMY1GPZJ4S7MF0F98CVB/shutterstock_1677805267.png</image:loc>
      <image:title>Blog - My top 5 favourite COVID-19 related infographics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/1590985517038-S0UCWXUKHGZ0Z6G93O3W/hZtJF3c.jpeg</image:loc>
      <image:title>Blog - My top 5 favourite COVID-19 related infographics</image:title>
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  <url>
    <loc>https://www.generatehealthsydney.com.au/blog/can-you-hear-me</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d415b040e29070001289ca5/1587878552658-WQCTI8LAGYXQWSCOTO25/Patient%2Bvoices%2Bin%2Bmedicine%2Binformation</image:loc>
      <image:title>Blog - Can you hear me? Increasing the patient voice in Consumer Medicine Information</image:title>
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    <loc>https://www.generatehealthsydney.com.au/blog/5-tips-for-improving-your-cmi-content</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - 5 tips for great content in Consumer Medicine Information</image:title>
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    <loc>https://www.generatehealthsydney.com.au/blog/medicine-information-around-the-world</loc>
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    <lastmod>2024-02-05</lastmod>
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    <loc>https://www.generatehealthsydney.com.au/blog/medicine-information-for-you</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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  <url>
    <loc>https://www.generatehealthsydney.com.au/blog/2018/7/10/blog-headline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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  <url>
    <loc>https://www.generatehealthsydney.com.au/blog/category/Medical+Writing</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.generatehealthsydney.com.au/blog/category/Advertising</loc>
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    <priority>0.5</priority>
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    <loc>https://www.generatehealthsydney.com.au/blog/category/Medicine+Information</loc>
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    <loc>https://www.generatehealthsydney.com.au/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:title>About Sally Bathgate</image:title>
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